Tobacco giant Philip Morris says it eventually wants people to quit smoking cigarettes, and is investing resources into high-tech smoking alternatives. Bloomberg reports the company wants to move away from cigarettes. CEO Andre Calantzopoulos says Philip Morris “can’t stop cold turkey.” The tobacco company is hoping to make major progress on that goal in 2017, when it plans to reveal a smoking alternative device that is post-vape, a new electronic way to get that sweet taste of nicotine.

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